Keep in the mind the exhibits I've done are the kind where the artist(s) does a good share of the work. I have yet to get my work into a big time gallery (know of any?!?) where they do your marketing and hang the show for you. There are certainly pluses to that situation, such as less effort on the part of the artist to get the show marketed and pulled together. But, you also might loose some control over how your work is presented.
Here are a few things that I've learned over the years about exhibiting:
Have good signage both inside and outside the venue. This is important for several reasons: It helps visitors find you. It helps people remember you. And, it looks professional.
Showcase your important work (the reason most people come to the show) but have a variety of other price points and sizes of work for people to look at and choose from.
In the case of this show, we had quite a bit of space to present work that related to the show but was smaller and less expensive. This show was at a small gallery and sales were really important to her so this approach worked. At other exhibits you might not have the opportunity to show smaller/less expensive pieces. And sometimes you may want to have the focus solely on the big stuff. Each exhibit will be different.
The gallery owner suggested that we have cards made of the focal pieces. That way, if someone wanted to remember the art but couldn't fork out for a big piece they at least had a memory of it on paper. This turned out to be a good idea. Our names are on the backs of the cards so we can be contacted, if desired, and we've continued to sell these cards in a pack of six long after the show came down.
This little blurb about exhibiting is just the tip of the iceberg. And, hanging a show could be an article in itself! Yikes! Anyway, I've written an article on the subject of exhibiting that I'd be glad to share. In return I would ask that you become a subscriber to my blog or add my link to your own website/blog. Also, if you have any tips for me, I'd love to learn more too.